We’ve been debating this at RamsayMedia quite a bit recently and I really do believe print is not dead. However, many print publishing dinosaurs may well be. How can that be? Firstly, it is becoming more and more obvious that traditional print publishing models are under severe threat – and that is largely because for most publishers the profits from publishing are directly reliant on advertising. And therein lies the problem.
No matter where you look, traditional print businesses are rethinking the way they do things because they have allowed the middle-men, in this case the advertising industry, to dominate the relationship between their clients and themselves. Imagine if you will that your local supermarket didn’t actually make money from you purchasing stuff but from some third party that wanted to full half of the product you purchased with stuff you actually didn’t want. So I purchase my favourite yummy chocolate cereal but find when I get home someone has actually stuffed the box with health bars. Am I pissed you betcha!
The problem is now that this has happened we’ve all become advertising addicts. Publishers only know one thing – how to say yes to advertising and clients are not prepared to pay the real costs of what they are buying. They perceive they do but they don’t. Its a lose-lose scenario unfortunately.
Enter the web – the land of the free. The land of absolutely no barriers to entry. The land of good and evil. The land which has forced the media to examine its principles for ages. You’ll notice that book publishers are not sweating at all – they have seamlessly moved their operations to digital but at their core the model remains sound. You buy want you want – and I give you what you buy. Kinda has a nice ring to it. As for the rest of us … we’re scrabbling around for new business models that work. And inevitably that has to be in cleaning up our relationships with our clients. Otherwise they are simply going to find their content elsewhere and clean it up all themselves. As for advertisers – well working with advertisers is a little like dating a supermodel, she’s with you while she’s with you that is until the next exciting guy arrives in town.
The photos we get each month in Gallery always amaze me … Most are ‘amateurs’ but that is no reflection on ability. I recon this must be the best quality travel and wildlife photo competition Africa. To see this months winners go here Facebook | Getaway Gallery: December 2010.
I am always a little dubious when people tell me so-and-so restaurant is fab, so I was really chuffed with my trip up to the Red Barn on the Rheenendal road outside knysna.
I was working on an assignment for Getaway on family holidays in knysna and was travelling with my wife Justine and two sons aged Alex aged two and James four. The place was a hit all round.
While Jus and I enjoyed a relaxed glass of wine the kids amused themselves in the large garden, clambering up the jungle gym and playing on the pirate ship.
We had asparagus soup which the boys really enjoyed and a helping of delicious chicken livers cooked up with Moroccan spice and tomato reduction. Don’t expect the same on your visit – and you must visit if you are ever in this neck of the woods – as all ingredients are organic and fresh so the menu changes with the seasons.
All in all a great venue, lovely relaxed atmosphere, superb food and great host.
I am so chuffed I found this blog on how to schedule tweets in the desktop version of Tweetdeck How to Schedule Tweets in TweetDeck for Desktops. I always seem to have the right tweet at the wrong time so this will help me manage my updates and notifications in a more strategic way!
Getaway recently published a blog on the sexparade called the Folsom Street Fair in San Francisco. And, predictably, there were those who thought this had no place in our content lineup. I disagree. Travel journalists need to travel and experience the strange … and they need to write about it. If all we do is write about the ‘nice’ we leave a very big hole in our reporting. Admittedly, travel is not exactly the cutting edge of investigative journalism but we do have a responsibility to inform. So back to the sex fair. Do I think its healthy … well no. Do I think its weird … hell yeah. Would I run it in our magazine pages? Not on your life. But as a blog which is a free space where our writers can comment as they like on what they see, hell yeah I’ll run it. I am wary of censorship in any form … because one moment you’re stopping people reading about relatively harmless, foreign and darn weird sexparades and the next you’re killing stories because they disagree with the ruling party’s view of the country. So if you’re sensitive to these kinds of things … please don’t page past the opening paragraph as Justin Fox’s blog Sex tourism: the Folsom Street Fair will blow your socks off!
I am always amazed at the quality of South African photographers and this year’s Getaway/Fujifilm African Wildlife Photography awards was no exception. Of course it wouldn’t be Fujifilm awards time if there wasn’t debate about the winning image. Personally, I am glad that this years judges took the bold step of picking a truly different image as the overall winner … as controversial as it may be. Follow the link below to see all the 2010 winners.